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Iconic fashion brand, KARL LAGERFELD and PUMA announce they are collaborating to introduce two special-edition sneakers for men and women, launching worldwide on May 16, 2019. The collectible shoes fuse PUMA’s streetwise swagger with a touch of KARL’s classic sophistication. The launch follows the global success of the first collaboration between the two brands in 2018.
Covered in a playful polka dot pattern, the sporty-chic designs are crafted from soft leather to combine comfort and style. With a contemporary yet youthful aesthetic, they reflect KARL LAGERFELD’s signature DNA with distinct shades of black and white. The silhouette, called the Roma, was first introduced by PUMA in 1968 as a track shoe and has been reissued today.
The collaboration features two designs: a unisex Roma and a Roma Amor for women. The unisex style, retailing for R1999, is built with a soft leather upper and a KARL LAGERFELD graphic on its side. The women’s sneaker, retailing for R1799, features a satin finished upper and unique graphics of the KARL LAGERFELD logo. Both have a die-cut stacked midsole decked with oversized KARL LAGERFELD branding.