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Hitting over half a million views in just 24 hours of the video being released online (now at nearly 1.5 million since posting on August 19th), the record is the first release from the chart-topping star in 2018. Sonically downtempo and soulful, the track is driven by RunTown’s timeless standout sound that has made him one of Africa’s biggest musical exports in recent years. Built on percussion and pronunciation, ‘Unleash’ has the sound of Africa at its heart with an irresistible pop bounce running alongside it, courtesy of frequent collaborator and producer Del B. The addition of UK rapper Fekky adds yet another layer to the single, and whilst usually known for his gritty and fiercer bars and delivery, his softer sound resonates for this latest collaboration as he flirts with melodies and singing alongside his laidback rap.
Capturing the essence of the track through red-tinted visuals, director Isaac Yowman’s brings clarity and depth, adding to the sensuous feeling of this latest hit. Featuring models Shaun Ross and Adonis Bosso, the backlit scenes and slow-motion effects all catch a series of intimate moments portrayed in the storyline, intermingled with performance scenes from the two stars.
Having built an avid following of fans online to the tune of 2.5 million on Instagram alone, plus a very keen streaming audience that regularly awards him with millions of listens and views per release, RunTown has stealthily infiltrated a worldwide audience with his sound. Previous releases such as ‘Mad Over You’ have garnered support from Ebro at Beats1, proclaiming it as a ‘Beats1 Banger’, whilst BBC Radio 1 named it as a ‘Certified Hottest Tune’. The track went on to top the charts in 20 countries simultaneously gaining over 30 million YouTube views and 4.6 million streams.
Alongside his own releases, he has been awarded ‘Artist of the Year’ at the Vodaphone Ghana Awards plus the Nigerian Entertainment Award. His writing skills have penned hits for Iyaz and Sean Kingston care of production powerhouse Beluga Heights, plus he has performed with the likes of Pitbull and Lil Jon.
His multitude of talents and his success has given the star a platform to use his music to give back to his homeland; Launching the We Are New Africa Foundation alongside his team to send underprivileged African youth to school and encourage their dreams, as well as creating his own label Soundgod Music Group which are all primed to make a big impact in entertainment, culture and beyond.